The Gospel on the Grid: How Christian Businesses Can Use Pinterest to Glorify God and Grow

A few years ago, I would have scoffed at the idea that Pinterest could be a kingdom-building tool. Isn’t that just for home décor, recipes, and DIY crafts? But then I realized something: Pinterest isn’t just a social media platform—it’s a search engine wrapped in a vision board. And where people are searching, we have an opportunity to meet them with the truth.

If you run a Christian business, ministry, or brand, Pinterest is not just another marketing checkbox—it’s a powerful tool to steward well. The question is: are we using it to build our brand, or are we using it to build His kingdom? Ideally, those should not be separate pursuits.

The Scroll That Stirs the Soul

Let’s be honest—social media often feels like an endless scroll of vanity metrics and comparison traps. But Pinterest is different. Unlike other platforms driven by fleeting trends, Pinterest users are actively looking for solutions, inspiration, and transformation. That means your faith-driven content has a much longer shelf life—sometimes years.

I’ve said it once; I’ll say it a million more times. Jesus told His disciples, "Let your light shine before others, that they may see your good deeds and glorify your Father in heaven" (Matthew 5:16). If people are scrolling for hope, why wouldn’t we position ourselves where they’re already looking?

From Pins to Purpose: A Theology of Marketing

Too often, we separate our faith from our business strategy. But Colossians 3:23 reminds us, "Whatever you do, work at it with all your heart, as working for the Lord, not for human masters." If marketing is part of your work, then it is part of your worship.

When we create Pins with excellence, clarity, and purpose, we reflect the creativity of our Creator. When we use Pinterest not just to sell but to serve, we mirror Jesus, who came not to be served but to serve (Mark 10:45). Marketing isn’t about manipulating—it’s about ministering.

How to Use Pinterest Effectively as a Christian Business

1. Create Content That Solves and Serves – People go to Pinterest to find answers. Ask yourself: How does my business meet a need? Whether it’s encouraging blog posts, Scripture-based designs, faith-infused products, or practical guides, make your content serve a purpose beyond just promotion.
   
   

2. Optimize with Kingdom Intentionality – Yes, SEO matters. But so does authenticity. Use keywords strategically, but let them flow naturally. Make sure your Pin descriptions, titles, and boards reflect both what you do and why you do it. Don’t be afraid to let your faith show.
   
   

3. Design with Excellence, Not Perfection – We serve a God of beauty and order. Invest in high-quality visuals, but don’t obsess over perfection. A well-designed Pin should be eye-catching, easy to read, and aligned with your brand. But more than that, it should point to something greater than itself.
   
   

4. Lead People Off the Platform to Deeper Discipleship – Pinterest is a starting point, not the finish line. Every Pin should lead somewhere—whether that’s a gospel-saturated blog post, a product that blesses, or an email list that nurtures relationships. Don’t just collect followers; cultivate disciples.
   
   

5. Pray Over Your Strategy – This is where Christian marketing should look different. Instead of asking, "How can I get more traffic?" start by asking, "Lord, how can I steward this well?" Pray over your content. Ask God to bring the right people to your Pins at the right time. Trust Him with the results.
   
   

Don’t Market in Vain—Make It Matter

At the end of the day, our goal isn’t just engagement—it’s eternal impact. Pinterest is a tool, but our calling is to "seek first His kingdom and His righteousness" (Matthew 6:33). That means showing up with excellence, marketing with integrity, and trusting that even the smallest seeds of truth can bear fruit in ways we may never see.

So, the next time you create a Pin, remember: it’s not just a piece of content—it’s a digital invitation to something greater. Steward it well. Shine your light. And trust that God is using even your marketing to draw people closer to Him.

How can you use Pinterest more intentionally for God’s glory this week? Share your thoughts in the comments, or tag someone who needs this encouragement!