Should My Christian Organization be on Tik Tok?
I remember the first time I downloaded TikTok.
It was late at night, and I told myself it was just to "see what the hype was about." Famous last words. An hour and a half later, I was still scrolling, mesmerized by the whirlwind of pranks and life hacks, and, oddly enough, there were guys out there passionately reviewing different brands of bottled water.
It didn’t take long before I saw something else, too—Christian content. Some of it was deeply encouraging, gospel-centered, and bold. Other videos were...well, let’s just say “Jesus-adjacent.” It made me wonder: Should Christian organizations be on TikTok? Is it a tool for the kingdom or just a digital distraction dressed up as a mission field?
You may have asked yourself the same question.
The Apostle Paul once stood in the marketplace of Athens, surrounded by idols, philosophers, and skeptics. Instead of retreating, he stepped into the space and proclaimed the unknown God they were searching for (Acts 17:22-23). He didn’t just use words they understood—he used their culture as a bridge to the gospel.
TikTok is today’s digital marketplace. It’s where millions gather, share ideas, and—whether they realize it or not—search for meaning. The question isn't whether Christians can be there. The question is whether we will intentionally bring the gospel into the space or let the noise drown out the truth.
But let’s be honest: TikTok isn’t neutral. The algorithm doesn’t have a conscience, and the pull of virality can tempt us to trade depth for trends and truth for clout. Jesus asked, “What does it profit a man to gain the whole world and forfeit his soul?” (Mark 8:36). A million views mean nothing if we lose the message in the process.
So, should your Christian organization be on TikTok? Maybe. But only if you go in with eyes wide open. Here are a few questions to ask:
Are we called to this space? Just because a platform exists doesn’t mean it's your mission field. Some are called to preach in the streets; others are called to disciple in quiet spaces.
Will we shape the culture or be shaped by it? We've missed the point if being on TikTok slowly shifts our message to be more palatable and less powerful.
How will we steward our influence? The gospel isn’t clickbait. If we use the platform, we must commit to using it wisely—to engage, not just entertain; to disciple, not just distract.
Jesus told His disciples, “You are the light of the world. A city set on a hill cannot be hidden” (Matthew 5:14). If we bring light to TikTok, it must be the light of Christ—not the dim glow of watered-down faith or self-promotion.
If your ministry steps into the space, step in boldly. Be creative. Be real. But above all, be faithful. Viral videos fade at the end of the day, but the Word of the Lord endures forever (Isaiah 40:8).
Your Move: If God is calling you to engage on TikTok, do it with purpose. If He’s calling you elsewhere, be obedient to that, too. Just don’t mistake digital presence for spiritual impact. The gospel doesn't need an algorithm to go viral—it needs faithful messengers.
So, are you ready to be one?
