Planting Seeds in a World of Noise: Marketing That Echoes Eternity
Dear Reader
I remember a time where my little sister brought home some cheerios and was lead to believe that if she scattered these 'seeds' like confetti, that some magic donut tree to sprout up the next day. But nothing happened. No roots, no fruit—just dirt.
If you were standing beside a seasoned gardener, both of you would realize her mistake: she had never tended the soil. Never watered. Never waited. (And she didn't even have real seeds for Pete's sake!)
That’s how most of us approach marketing, isn’t it? We throw content into the void and pray for results, but when nothing takes root, we wonder what went wrong. We chase algorithms, we hustle for visibility, we watch others flourish and wonder why our own efforts feel fruitless.
But what if we’ve been measuring success the wrong way?
The Kingdom Grows Differently
Jesus never rushed results. He never forced growth. He spoke of seeds falling into the ground, dying before they could live (John 12:24). He described a mustard seed, starting as the smallest but growing into a tree where birds find rest (Matthew 13:31-32). The kingdom of God does not operate like a marketing campaign obsessed with quick wins—it flourishes slowly, deeply, with unseen roots before visible fruit.
And yet, how often do we approach marketing with the world's urgency rather than the kingdom’s patience?
We want engagement now. We want conversions yesterday. We measure success in likes and shares, rather than in lives transformed.
But what if we saw marketing as a form of planting—an act of faithful stewardship rather than performance-driven striving? What if we approached every piece of content, every email, every campaign not as a desperate attempt to be seen, but as a quiet, confident sowing of truth?
Marketing That Mirrors the Gospel
Biblical marketing is not about manipulation—it’s about multiplication. It’s about aligning our strategy with God’s way of growth:
Prepare the soil – Just as a hardened heart needs the Spirit’s softening, an audience needs trust before they’re ready to receive. Marketing isn’t just about what we say; it’s about how we serve. Are we showing up with authenticity? Are we listening before speaking?
Plant the right seeds – Not all content bears good fruit. Are we filling our platforms with noise, or with truth? Are we offering encouragement, wisdom, and clarity, or just adding to the digital clutter?
Wait on God’s timing – In a world of instant gratification, we forget that the most impactful movements in history didn’t happen overnight. Paul planted, Apollos watered, but God gave the growth (1 Corinthians 3:6). Our job is faithfulness, not results.
Bear fruit that lasts – The world obsesses over virality, but Jesus calls us to endurance. Are we building a message that fades with trends, or one rooted in eternal truth?
The Urgency of Faithful Marketing
This isn’t just about strategy; it’s about faithfulness. Every time you show up in your marketing, you are not just “selling”—you are witnessing. You are showing your audience what kind of God you trust. Is He a God of scarcity, where you must fight for every scrap of attention? Or is He a God of abundance, where faithfulness leads to provision?
We cannot control the harvest, but we can choose to be good planters. We can choose to reject fear-driven marketing and embrace gospel-saturated marketing—marketing that does not demand attention but invites transformation.
So, what kind of seeds are you planting?
May we be the marketers who sow with faith, water with patience, and trust that in God’s timing, the fruit will come.
Stop chasing the world’s definition of success. Market like a sower, not a salesman. Speak truth. Serve well. And trust that God, the ultimate Gardener, is in charge of the growth.
Sincerely Your Sower in Training,
-Mitchell
